Why Beautiful Businesses always Win / Alan Moore / Episode

Could it be that we're missing the ultimate metric of success?

If I asked you about the metrics driving your organization, I bet revenue, costs, and profit would top the list. Sure, staying in business means earning money, and for most organizations, growing profit has been the default mode of operation.

But here's the catch: more money shouldn't, and frankly can't, be the end goal. We all feel the consequences of that mindset today. So, if profit isn't the ultimate metric of success, what could be the alternative?

Our guest, ⁠Alan Moore⁠, has an inspiring take on this. According to Alan, the metric to optimize our business for is beauty. Yes, you read that right, beauty. Now, I know this will sound a bit unconventional for some organizations, but just because beauty isn't a recognized metric doesn't mean it lacks importance.

Just imagine a world where we actually would optimize for beauty instead of profit. Intriguing, right?

So, is this just wishful thinking? Surely not! In our conversation, Alan shares practical tools and examples of companies that have embraced this philosophy, taking the first step toward a more beautiful business.

This is one of those conversations that could open up a whole new area in your opportunity space that will help you design better services.

What resonates with me about Alan's story? It's aspirational. It challenges the mainstream narrative and demands courage to follow this path.

Perfect for the design community to embrace if you ask me.

[ 1. GUIDE 📺 ]

00:00 Welcome to Episode 193
05:30 Who is Alan
06:45 How he stumbled upon Service Design
08:30 Lightning Round
09:45 Beauty will change the world
14:30 Why is it about beauty
21:00 3 Steps to Reset
27:00 How to look at the world differently
35:15 Steps in the "Do" Stage
46:00 When should we push reset?
47:30 Applying the work you're doing today
49:00 The point is to strive
50:30 How to know you're making progress
58:30 What you can do today

[ 2. LINKS 🔗 ]
* https://beautiful.business
*   / alanmoore2  
* https://thebeautifuldesignproject.com/
* No Straight Lines by Alan Moore (book) - https://a.co/d/9metoPr
* Do Design by Alan Moore (book) https://thedobook.co/products/do-desi...

[ 3. NEXT STEP 💪 ]
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