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The SEO (search engine optimization) is the most critical factor affecting the ranking Google gives your website. Making a website without any SEO features is like creating a website without content. If you want good rankings, you must know the basics of how to optimize your site on search engines.

Google makes hundreds of changes to its search algorithm every year. Most of these changes are minor, and many times webmasters do not even know that they have taken place. However, the Google changes can be significant and trigger a massive drop or spike in rankings.

Over the past couple of years, SEO has gone through a lot of changes. Some parts of it have stayed the same, but one part in particular has become much more important than ever before. Rankings and traffic can change overnight – it could rain tomorrow and your rankings can drop because of it – and yet that's just one example of why your rankings are changing without you ever knowing what happened! Sure, Google is "clever" (for lack of a better word), but how many other factors are affecting your search engine rankings that you aren't aware of? Are there things that you're still doing from back when SEO was simple.

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