Camera Punk (2019) / FUJIFILM

The people at Fujifilm open doors to the secret processes behind the creation of the X-Pro3 mirrorless camera, as told through the eyes of its ambassador, X-Photographer Mindy Tan.

Intermingled with exclusive interviews and footage, Fujifilm’s camera creators and managers, reveal for the first time its team dynamics, beliefs and history in this 90-min documentary.

It also features nine popular X-Photographers from all over the world who open up in their home environments to discuss what being a photographer and being connected with Fujifilm means today.

Featuring Eric Bouvet (France), Patrick La Roque (Canada), Kevin Mullins (UK), Jonas Rask (Denmark), Charlene Winfred (Iraq), Megan Lewis (Australia), Rommel Bundalian (Philippines), Zack Arias (USA) and Mindy Tan (Singapore).


Directed and filmed by Palle Schultz
Scripted, interviewed and narrated by Mindy Tan.

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From the director

Camera Punk is the result of a year long journey into the lives, minds and attitudes of Fujifilm and its ambassadors. The title describes strong minds with a bleeding passion for photography and art, underlined beautifully by Senior Manager Shin Udono who said:

“This is not a digital device, this is a camera!”

I hope you will enjoy the film

Kind regards

Palle Schultz

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00:00 chapter 1: Takashi Ueno likes mechanics
00:36 Intro
02:03 chapter 2: Takashi Ueno likes mechanics continued
02:34 chapter 3: Kunio Aoyama the Kabukimono
03:48 chapter 4: Toshi Iida's devotion
04:43 chapter 5: Yuichi Fujimura, The engineers perspective
05:53 chapter 6: Introducing Mindy Tan, the narrator
06:02 chapter 7: Shin Udono: What is an X-Photographer
06:26 chapter 8: Mindy Tan, entering the secret vaults of Fujifilm
06:47 chapter 9: Kagami Biraki, celebrating the mirrorless revolution
07:10 chapter 10: Omiya, entering the offices.
07:53 chapter 11: Toshi’s title is way too long.
10:03 chapter 12: Fusioning Modern technology and traditional design
11:01 chapter 13: The three product planner muskeeters
16:16 Intermission, presenting the X-Photographers
17:48 chapter 14: The evolution of the X-Pro
20:50 chapter 15: Much love in the troublesome beginnings.
22:57 chapter 16: The X-Pro2 showing the way
24:35 chapter 17: Now it’s time for the X-Pro3
25:02 chapter 18: Eric Bouvet, wants nothing
27:47 chapter 19: The film-package and titanium idea
29:52 chapter 20: Breaking bad habits with design
31:02 chapter 21: Recovering the passion of photography
32:55 chapter 22: Materials and the feel of texture
36:28 chapter 23: Realising ideas is hard work
38:28 chapter 24: The creation of the ambassadors who created themselves.
40:55 chapter 25: The X-Photographer relationship
53:08 chapter 26: People Like us
53:32 chapter 27: Pictures are for memories
56:04 chapter 28: Pictures are for awareness
58:01 chapter 29: Who am I? Is the hardest question
59:29 chapter 30: The Doctor brings his camera everywhere
1:02:10 chapter 31: Wanderlust
1:04:03 chapter 32: Nobody can come back safely after war!
1:08:16 chapter 33: Walking with Fujifilm in the Philippines
1:10:13 chapter 34: Connecting with people in Singapore
1:11:53 chapter 35: We shared the film among us
1:13:15 chapter 36: Walking through fire
1:14:53 chapter 37: The X-Pro3 is a statement.
1:19:33 chapter 38: What truly matters
1:20:50 End Credits

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For more visit
https://fujifilm-x.com/camera-punk/

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