Скачать или смотреть He Bootstrapped his AI Startup to 3 Million ARR

Ricardo Ghekiere, CEO & co-founder of BetterPic, joins Sean to share his #inspiringEntrepreneurshipJourney that started at a young age. Now 31, with no prior photography experience, Ricardo bought an AI headshot startup in Spain for just $1, survived a 10% refund rate, and scaled it to $3M in annual recurring revenue in under 18 months.

In this conversation, Ricardo shares insights on how AI technology is transforming creative industries, why photographers and creative professionals need to adapt to AI rather than fear it, and practical strategies for #scalingAIstartup from zero to millions in revenue. He also explains the execution-focused mindset that drives #startupsuccess, discusses how to ride the AI wave in tech entrepreneurship, and weighs in on whether the current AI boom could surpass the internet boom in impact. His perspective on these topics is both eye-opening and actionable for founders, entrepreneurs, and creatives navigating AI-driven markets.

Episode Chapters

00:00 – Intro with Ricardo Ghekiere
02:42 – Early failures & the "ticket to learn"
07:45 – Proving to others vs proving to yourself
12:20 – What keeps you going through fear of failure
14:24 – Success is 99% execution, 1% strategy
17:58 – Buying BetterPic for $1
20:51 – Tough early months & riding the AI wave
23:36 – From $15 → $47 AOV: Unit economics masterclass
27:10 – Dropping COGS from 50% to 10%
39:00 – Enterprise moat vs market commoditization
42:50 – Can AI headshots match real photography?
46:56 – Will creative jobs disappear in the AI era?
50:38 – The AI boom: This is your sign to start
53:07 – Final advice: “What’s the worst that can actually happen?
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About Sean Warren Koole

Sean helps fast-moving founders and scaling teams eliminate tech, data, and marketing chaos so they can grow faster. With $100M+ in client revenue driven, he builds lean MarTech systems, automation, and analytics that deliver clarity, speed, and scalable results.
👉 LinkedIn:   / seankoole  
👉 Book a free strategy call: https://seankoole.com/book/
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About Ricardo Ghekiere

Ricardo has founded and co-founded multiple ventures across diverse industries, gaining experience in both successes and failures. His ventures include a subscription-based furniture rental service for students, multiple coffee bars, a cocktail subscription business, software for Facebook group administrators, a CV builder platform, a marketing agency (acquired in 2025), and an AI-powered headshot platform, Betterpic, which is projected to achieve $3 million in revenue in 2025 and $10 million in 2026.
👉 LinkedIn:   / ricardo-ghekiere  
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🎧 Listen on:

Spotify: https://open.spotify.com/show/2xfavZV...
Apple Podcasts: https://podcasts.apple.com/pt/podcast...
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👉 If you enjoyed this conversation, check out:    • Why Causal AI is The Business GPS You NEED...  
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Disclaimer

This content is for informational purposes only and does not constitute business, financial, tax, or legal advice. Always do your own research and consult licensed professionals before making decisions.