POP CULTURE: The Clever Tricks of Advertising

Adverts know us well and therefore tease us with promises of love, friendship, calm and success – but then go on merely to sell us things we don’t particularly need: like bars of chocolate or sports cars.

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FURTHER READING

“Patek Philippe is one of the giants of the global watchmaking industry, with revenues last year of just short of 750 million euros. For years now, they have been running a very distinctive series of adverts featuring parents and children. You’re sure to have glimpsed one somewhere....”

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CREDITS

Produced in collaboration with:

Stephen Whittle/Reflective films
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