Do THIS Simple Trick To Find Better UGC Creators

We often see ecommerce brands with a clear vision of what they want to be, but they miss the mark when targeting their true audience. Consumers buy and engage more with a brand when they see themselves represented. Effective Facebook ads and creative testing can bridge this gap.

A Story from a Client

We worked with a supplement brand aimed at 'young and health-conscious' females aged 18-24. They sourced younger creators for ads to align with the founder's vision. Although they achieved good results, they missed out on large-scale success by not following the true demographics of their actual buyers. Utilizing proper ad analysis and target audience data could have significantly improved their ad performance and overall marketing success.
The problem

Founders' perception of their brand often doesn't match the actual cold hard data

Consistently hiring creators who don't align with your data can have these detrimental effects:

Poor Performing Ads

Wasted Time

Money being left on the table

1. Poor Performing Creatives

If your actual target audience is female 35-44, using a 25-year-old creator may not fully leverage your ad's potential, impacting engagement and ROI.

2.Wasted Time and Resources

UGC content creation is time-consuming.

Misaligned creator sourcing can lead to wasted weeks and lost business opportunities.

3. Money being left on the table

Here's how you can get the actual data to source better UGC creators

Step 1

Go to the breakdown section on ads manager.

Step 2

Analyse the most profitable age and demographics.

Make sure to take in account amount spent and ROAS with this analysis.

Step 3

Using the data pick out 3-5 of the top performing demographics

Step 4

Source creators that meet the true age and demographic data.

You can use sites like Billo and filter which creators you need.