Скачать или смотреть The Power of Product Labeling: The Secret Ingredient to Profitable Shopping Campaigns | ALM 3

In this episode of Automation Layering Masterclass, you'll learn how Simone Pardini from Pardini Consultancy has figured out how to use automation layering to get way better results from his shopping campaigns.

He categorized all of the products based on performance and used a neural network clustering methodology to label the products better.

You will learn:
How he built a campaign structure based on client objectives
How he used neural networks to build clusters of products
What to do with low-performing products or those with less data
How he keeps campaigns in sync
How he puts the right labels in the product feed

Chapters:
0:00 Intro
1:05 Meet Simone
2:50 The problem
5:18 Simone's 3-step process
9:05 Low-performing products
12:20 Putting the right labels in the product feed
14:14 Simone's automation layering solution using Optmyzr
16:00 Keeping campaigns in sync
18:20 The results
22:02 Connect with Simone

Connect with Simone:   / pardinisimone  
Follow Fred on LinkedIn:   / frederickvallaeys  

Check out Simone's consultancy: https://pardiniconsultancy.com/

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