Скачать или смотреть No Guaranteed Results | How to Manage Clients Who Ask for Guaranteed Marketing Results

How to Manage Clients Who Ask for Guaranteed Marketing Results by Michael Janda | Have you ever had a client ask you for a guarantee that your marketing or design work will produce the expected results? Most freelancers and agency owners will come across a client who asks for a guarantee. And frankly, it is a pretty junior thing to ask. Seasoned business owners know that it is nearly impossible to guarantee results because there are so many factors that contribute to the effectiveness of a marketing campaign. In this video, I go over the variables that designers and marketers can control, the variables the client usually controls and the variables that neither the client nor the designer/marketer controls. I also share a script to help you navigate clients when they ask for guaranteed results.

00:00 Introduction
01:13 Factors That Affect Marketing Success
05:09 Factors That Designers Can Control
05:35 Factors That the Client Can Control
06:21 Factors That Nobody Controls
07:43 Script to Use When Clients Ask for Guarantees


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Hey there! I'm Michael Janda. I built and sold an eight figure agency with a client list that included Disney, Google, Warner Bros., ABC, NBC, Fox and more. Now I teach creatives how to run a successful business.

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