Скачать или смотреть Getting Started with AB Testing with Brian Massey | The Road to Mastery

AB Testing one of the best ways that a marketer can test an idea. However, we can't test every idea that we have.

The most effective conversion optimization program uses AB testing as one tool to understand what our visitors want in an online experience. Brian Massey is going to provide an overview of the role AB testing has in the modern marketing toolkit. Attendees will learn:

How to save and manage ideas
How to determine which ideas should be AB tested
What the limitations of AB testing are
The effect of AB test data on an organization

​​Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. His rare combination of interests and experience was developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Massey has worked with hundreds of companies to improve their online business.

He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. Massey is the host of the Intended Consequences podcast.

Connect with Brian:
https://conversionsciences.com/
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Connect with Omniscient Digital:
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https://beomniscient.com/

Join us for future workshops here: https://beomniscient.com/office-hours/