Скачать или смотреть Inside the world of Influencer Marketing with

Influencer Marketing. A rapidly growing Industry. I sit down with Pranav, Founder of OpraahFx, one of the first Influencer Marketing Agencies in the country to talk about the rise and evolution of Influencer Marketing. We talk about how Influencer Marketing campaigns get executed, how much do creators get paid, his decision to focus on Gaming Creators and the future of creator led brands!

If you like the Indian Dream's content, please subscribe to the channel!

Episode Timeline:

00:00 Influencers and sponsorship deals

03:15 How did Pranav identify the Influencer Marketing opportunity in 2016-17

07:22 Why the Legacy Marketing Agencies failed to identify Influencer Marketing Opportunity

10:02 First Bollywood x Influencer Marketing Campaign - Fukrey Returns

11:45 The Evolution of Influencer Marketing, How do Agencies win new business

19:29 How is ROI calculated for Influencer Marketing

24:13 Shein & MamaEarth Case Study

28:08 How do Creators charge for Campaign

31:04 Influencers becoming celebrities

33:42 Disrupting the micro influencer space

39:22 Why did Pranav double down on Gaming Creators?

45:50 Different Opportunities for Gaming Creators

50:09 Creator-led brands in India

If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K