Скачать или смотреть Advertising is nothing more than effective communication | How to generate revenue through your ads

In this video, I explain how a large percentage of marketers are using direct response as their chosen advertising method. Now, whilst this makes sense for unsophisticated products, if you have high-ticket items it's likely that your potential customers need to see how your product moves their life forward.

This takes perspectives.

It's highly likely that your potential customers have believes that are holding them back on making the decision to buy your product/service. So what if you managed those beliefs through a video? Then knowing this audience has watched this particular video if you offered your product then... you'd have a higher probability of converting this audience into customers.

Why? Because that's how we make decisions. We need perspective. We need narrative. Which sums up marketing quite well doesn't it? Perspective and narrative.

Keep it simple.

Know your audience.
Give them a promise they WANT.
Prove it works.
Give them an offer.

This can be done with one ad.
Or a series of videos/images/emails depending on how big you want to take this.

Unsophisticated products? Yes, I'd recommend direct response ads. Facebook is an unbelievable tool when used correctly.

Let me know if you like this content.



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