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The Solopreneur’s Guide to Writing & Growing an Audience with Justin Welsh

Justin Welsh has mastered the art of long-form content—growing The Saturday Solopreneur to 175,000 subscribers and building an audience of 715,000+ on LinkedIn. In this fireside chat, we’ll break down his writing process, how he creates high-impact content, and the strategies behind his newsletter’s explosive growth. Whether you're writing for LinkedIn, X, or email, you'll learn how to turn great writing into a thriving audience.

00:00:00 - Intro
00:04:30 - Advice on Starting a Newsletter
00:08:46 - Finding Your Medium
00:10:10 - Crafting a Strong Point of View
00:14:14 - Balancing Consistency and Perfectionism
00:15:20 - Discussing Perfectionism and Mental Health
00:16:52 - Building a One-Person Business
00:17:31 - Balancing Consulting and Product Creation
00:20:13 - Decision-Making Process
00:20:13 - Product Suite Evaluation
00:21:55 - Monetization and Product Creation
00:28:34 - Newsletter Growth Strategy
00:32:11 - The Second Mountain and Unsubscribing from Noisy Social Media
00:35:02 - Pricing Newsletter Brand Sponsorships
00:38:00 - Starting from Scratch: What Would Be Done Differently
00:39:55 - Balancing Services and Product Work