What is George Gerbner's Cultivation Theory?

What is George Gerbner's Cultivation Theory?
Slide Cast Chapter 29

What is George Gerbner's Cultivation Theory?

Institutional Process Analysis - The First Prong
Message System Analysis - The Second Prong
Cultivation Analysis - The Third Prong
Cultivation Works Like a Magnetic or Gravitational Field
Mainstreaming, Blurring, Blending, and Bending of Attitudes
Resonance: The TV World Looks Like My World, So It Must Be True
Research on Cultivation Analysis
The Major Finding of Cultivation Analysis
Critique: How Strong Is The Evidence in Favor of the Theory



Working from a legacy edition of "A First Look at Communication Theory" by Em Griffin, slide design by the publisher at the time of print.