Скачать или смотреть Influencer Marketing in Healthcare

Hedy & Hopp CEO & Founder Jenny Bristow chats with Hedy & Hopp’s new Director of Growth Marissa Gurrister about how to strategically implement influencer marketing as a tactic in your campaigns, offering insights into case studies, challenges, and best practices.

Episode notes:

Understanding types of influencers in healthcare marketing: Explore how influencer marketing in healthcare differs from traditional social media influencing. Discover the power of patient advocates (parents/family), physicians, and micro-influencers in healthcare campaigns.

Real-world campaign successes: Hear about case studies that humanized care and built community trust through patient and patient advocate stories, drove engagement with preventative services using traditional social influencers, and addressed public perception to increase appointment bookings through physician-led content.

Navigating challenges and risks: Ensure that your campaigns comply with HIPAA and learn about best practice for paying influencers.

Best practices for campaign development: Learn the importance of vetting influencers, balancing brand messaging with authenticity, and diversifying influencer voices.

Connect with Jenny:
Email: [email protected]
LinkedIn:   / jennybristow  

Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/

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