Скачать или смотреть How AS Beauty Scaled from $500 to $50,000 in Spend

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🚀 Diversifying Ad Spend: AS Beauty Group successfully diversified its ad spend beyond Facebook and Google, with AppLovin becoming a significant part of their budget, especially during Black Friday and Cyber Monday.
🎨 Creative Strategy: The discussion emphasizes the importance of tailored creative strategies for different platforms, including AppLovin, and adapting to evolving creative trends like UGC.
📈 Data-Driven Decisions: Scott highlights the significance of using attribution tools like Triple Whale to measure incrementality and understanding key metrics like new customer acquisition to make informed decisions.
📱 AppLovin Insights: Scott provides a deep dive into their experience with AppLovin, from initial skepticism to scaling ad spend to $50,000 a day, emphasizing the platform’s unique ad placement within mobile games.
🎯 Targeting and Audience: The conversation addresses the myth that certain customer demographics don’t play games, highlighting how AS Beauty Group successfully targeted women over 40 through mobile game ads.

0:00 - Intro
​1:12 - Scott Kramer on brand management
​2:21 - Sustainable growth and adapting to market changes
​5:04 - Challenges of targeting the same audience across multiple brands
​7:40 - Success stories among competitor brands for mutual growth
​9:01 - Launching effective ads and the excitement of seeing sales
​12:00 - Competition and adjusting spending strategies during sales
​14:02 - Incremental testing and the impact of increased ad spending
​16:14 - Creative feedback for effective advertising
​22:57 - Creating digestible content for short attention spans
​26:00 - Challenges of driving new visitors through various channels
​27:49 - Understanding metrics for new visitor percentages
​30:14 - Diversifying marketing strategies, especially on AppLovin
​31:49 - Creative testing and feedback in advertising
​34:01 - Adapting to trends while maintaining core brand messaging
​36:04 - Balancing creative diversity and performance metrics
​39:00 - Utilizing AI for creative enhancements and testing different ad variables
​42:08 - Strategic diversification in creative strategies
​44:06 - Leveraging AI tools for creative content without extensive resources
​48:04 - Final chew

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