Скачать или смотреть Resilience Is the New ROI

We used to measure return by profit,
by margins,
by quarterly results.
But the world doesn’t bend to our spreadsheets anymore.
It bends to disruption.
In times like these, the real ROI —
is Resilience.
Resilience isn’t how loud you shout when things go right.
It’s how steady you stand when they don’t.
It’s what keeps companies alive when markets crash.
It’s what keeps teams united when uncertainty rises.
It’s what separates the fragile from the future-ready.
Resilience is built in the ordinary —
in daily habits,
in transparent leadership,
in systems that can absorb shock and still deliver value.
So if you’re chasing growth,
don’t just ask, “What’s our return?”
Ask, “Can we withstand the storm?”
Because profit tells you how you did last quarter.
Resilience tells you if you’ll still be here next year.
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