Скачать или смотреть Selling Value

Watch a clip from the latest webinar on selling value. Aaron VanTrojen goes in-depth behind what selling value means.

A Message from the CEO
At Geneva Financial, the Loan Originator is our number one client. My primary focus when starting the company was to build a model that allowed for the highest LO compensation in the industry without compromising quality.

As of 2019, our 12th year in the business, Geneva remains the top compensating mortgage lender in the industry.

Objections I hear every day include "This can't be real", "There must be hidden fees", and "Quality must suffer". All of these are simply not true.

How do we do it?
Our Corporate support model runs lean and highly efficient. Our Loan Originators never feel they are lacking support in any area, however, all extravagances, unnecessary expenses and layered management have been tossed aside. My profitability model calls for a slow and steady growth on the Corporate side, allowing us to compensate nearly double the rate of our competition.

Built on the back of a "no-fluff" model from inception, our survival under any market condition is reliant on our ability to operate without layers. Rolled-up sleeves, open doors, accessible leaders and no man or woman too good to jump in the trenches ensures we can continue to provide our customers and employees alike.

Last year we launched a new brand vision with a sharp focus on the human component of our industry. We are revolutionizing the homebuying process by doubling-down on the human perspective both internally and in our service process. We are examining every detail of a transaction and working together as a family to humanize the experience - driving home the message "Technology is our friend, not our replacement".

I invite you to have a human conversation and discover why the industry is talking about Geneva.

Aaron VanTrojen
Founder/CEO

Call Ruth Watkins, Branch Manager, 727-809-4428