How to Increase Domain Rating (Website Authority)

In this video, you’ll learn the three core factors that’ll improve your website’s link authority in a meaningful way.

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If you’re new to the concept of website authority, it’s actually a made up metric from SEO tool companies.

Now, whether you call it Domain Rating, Domain Authority, website authority, or whatever, they all serve the same general purpose: they try to measure the relative “strength” of a website’s backlink profile compared to other sites in their index.

Now, while some tools claim that their website authority metric can predict a website’s ranking potential, you should take that with a grain of salt.

SEOs generally agree that website authority does play somewhat of a factor in rankings. However, Google ranks pages and not websites. So having a goal to improve Domain Rating is too broad and could actually make you lose focus from your true goal of ranking in Google and getting more organic traffic.

By putting the focus at the website level instead of the page level is like painting your whole house just to make your bathroom look good. It might work to a certain extent, but 90% of your efforts actually have no effect on the end goal.

Now, the things that cause an increase in your website’s authority can help you rank higher in Google. And it all comes down to the main thing responsible for calculating this metric. And that’s links.

So, let’s expand on Ahrefs’ website authority metric called Domain Rating.

Domain Rating represents the overall strength of a website’s backlink profile. We look at both quantity and quality of the links pointing at a website. It’s plotted on a logarithmic scale from 0 - 100.

What are the 3 main things that impact this score?

They are:

► number of unique websites that link to you
► Domain Ratings of linking domains
► number of sites the referring website links to with at least one followed link

How do you improve your score? You’ll learn how in this video.

Timestamps:

0:34 - What is website authority?
2:00 - Ahrefs Domain Rating (DR score)
3:01 - Impact of referring domains
3:27 - Why the authority of referring domains matter
4:35 - Importance of outgoing links from referring domains
6:39 - Primary things to focus on for better rankings

#domainrating #websiteauthority #linkbuilding

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