Скачать или смотреть How to align your b2b sales strategy to your company culture

1 thing not talked about enough in sales...
 
aligning your sales strategy to your company culture 

case study: 
 
caught up with a former client 
 
and learned they rehauled their team culture: 
• leadership structure 
• compensation structure 
• and the business model 
 
to fit their ideal clients 
 
you see, their clients demand a lot and the culture had to be reshaped to fit that niche and operate as a performance driven team
 
It's 
• custom to their clients and business model 
• in alignment with the core values of the founder and team 
• not for everyone (sets a clear tone of who should apply to be a client and member of the team) 
 
Takeaway: 
 
Consider 
 
1 - Your current ideal clients: 
Who do you genuinely enjoy working with? Which clients appreciate your services and are willing to invest for the outcomes you deliver? 
 
2 - Your profitability and impact: 
Do these ideal clients allow you to deliver exceptional results while maintaining healthy margins? Balance impact, revenue and profit 
 
3 - What actually makes your offering unique: 
What makes you so different when serving these clients? Should this be a focal point in your positioning to attract new clients AND team members?