Скачать или смотреть DTC Success and Beyond: Matt Bertulli on High-Performance Teams and Acquisitions

Matt Bertulli is the Co-founder and CEO of Pela Case, which makes iPhone cases out of waste, and Lomi, a certified B-corp on a mission to eliminate food waste. The company is backed by Jay-Z’s Marcy Venture Projects and has been named the Top 10 in the Canada Business Growth 500 ranking and #1 in Deloitte’s Fast 50. Alongside his entrepreneurial success, Matt hosts the Nine Figure Operators podcast and is involved in angel investing, sharing and gaining further insights into the world of entrepreneurship.

Here’s a glimpse of what you’ll learn:

• [9:00] Intro
• [1:05] Matt Bertulli's effective strategies for DTC brands
• [2:23] How to decide when it's the right time to sell your company
• [6:12] The real worth of CEO roles and the seven characteristics of greatness
• [7:27] Why curiosity and communication are imperative skills for success
• [15:04] Identifying your company’s vulnerabilities to protect against competition
• [24:25] What role does inventory control play in consumer businesses?
• [29:46] Why you shouldn’t sell your business if you’re experiencing emotional fatigue
• [37:47] Matt shares his approach to growth and his life-guiding principles
• [47:01] A rapid-fire round on DTC X controversies
• [50:11] How the trust level of advertising channels significantly affects consumer perceptions
• [109:55] The cultural influence of strategic celebrity endorsements

In this episode…

When managing a DTC brand, success is more than just sales; it involves strong leadership, competitive strategies, inventory control, and compelling advertising. How can you scale your DTC brand to new heights?

Matt Bertulli, a two-time entrepreneur and e-commerce leader, maintains that curiosity and communication are the fundamental characteristics of any CEO or leader. These core competencies build valuable relationships with your employees, stakeholders, and clients and allow you to experiment with new strategies. Leaders must also recognize their company’s vulnerabilities to surpass the competition by focusing on their specialties. A scalable DTC strategy includes assessing and managing your inventory and diversifying your advertising channels to target consumers effectively.

In today’s Up Arrow Podcast episode, Matt Bertulli, the Co-founder and CEO of Lomi and Pela Case, joins William Harris to talk about sustainable growth for DTC businesses. He shares why building trust is foundational for high-performance teams and what it takes to scale effectively in the e-commerce world.

Resources mentioned in this episode:

• William Harris on LinkedIn -   / wmharris  
• Elumynt - https://elumynt.com
• Matt Bertulli: Website - https://www.mattbertulli.com | LinkedIn - https://www.linkedin.com/in/mbertulli... | X - https://twitter.com/mbertulli?ref_src...
• Lomi - https://lomi.com
• Pela Case - https://pelacase.com
• Nine Figure Operators podcast - https://9operators.com

Sponsor for this episode...

This episode is brought to you by Elumynt. Elumynt is a performance-driven e-commerce marketing agency focused on finding the best opportunities for you to grow and scale your business.

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