When Beer Goes Viral: The Role of Brands & Media in Fighting Hate with Dylan Mulvaney | SXSW 2024

Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú

When trans influencer Dylan Mulvaney partnered with a major beer brand, the right-wing seized on the campaign. The company’s response only exacerbated things further – while conventional and social media platforms helped elevate small groups of anti-trans radicals. This panel will dive into the responsibility of brands and the media to not fuel the fire of misinformation and discrimination. Attendees will better understand how to spot the pitfalls of elevating sensational, hate-filled content aimed at undermining the acceptance and inclusion of LGBTQ+ people.

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