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The New Amazon Fire Phone:

Dynamic Perspective

Experience interactions not possible on other smartphones. Tilt, auto-scroll, swivel, and peek to navigate menus and access shortcuts with one hand. Dive into a new class of immersive apps and games—peek to see detailed views of clothing, shoes, and more in the new Amazon Shopping app for Fire phone, or take on a character's viewpoint to see around corners and obstacles in games. Learn more

Firefly technology

Quickly identify printed web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products—simply press and hold the dedicated Firefly button to discover useful information and take action in seconds. Learn more

Mayday

Get free, live, on-device video support with an Amazon expert, 24x7, 365 days a year at the touch of a button. No appointments necessary. Now available over the AT&T cellular network, in addition to Wi-Fi. Learn more

Amazon Prime

For a limited time, Fire phone includes a full year of Prime. Enjoy unlimited streaming and downloads of tens of thousands of popular movies and TV episodes with Prime Instant Video, over one million songs and hundreds of playlists with the all-new Prime Music, over 500,000 books to borrow for free with the Kindle Owners' Lending Library, and FREE Two-Day Shipping on millions of items. Normal data charges apply when accessing Prime Instant Video, Prime Music and other digital content over the cellular network. Learn more about Amazon Prime

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A custom-designed sensor system that responds to how you hold, view, and move your phone.


Immersive apps and games

Peek in maps to show Yelp ratings. In StubHub stadium view, see 90 degrees to the left and right of your seat, as if you were actually there, looking around. In games, like Lili, take on the character's viewpoint and move your head to look around corners, obstacles, and other objects.


One-handed short cuts

Access menus, shortcuts, and useful information with tilt, swivel, and peek.

Tilt for panels—use the left panel to navigate menus, and the right panel to access useful information and shortcuts, like attaching photos to a text message, viewing song lyrics, and more.

Swivel for access to important notifications and quick actions like Mayday, Flashlight, Settings, and more.

Peek keeps your display uncluttered by revealing additional details and quick actions only when you need it.

One-handed reading

With auto-scroll, scan long web pages without ever having to touch the screen.

Are you a developer?
The Dynamic Perspective SDK is now available. Learn more

Simply press the Firefly button to instantly identify and take action on...


Phone numbers, web, and email addresses

Firefly identifies printed text on posters, magazines, and business cards—make calls, save new contacts, send emails, and visit websites without typing long addresses.

Movies & TV

Firefly recognizes over 240,000 movies and TV episodes, and 160 live TV channels. Firefly uses X-Ray, powered by IMDb, to show information on actors, plot details, and related content—add titles to your Watchlist or download to watch later.

Music

Firefly recognizes songs so you can access artist information, play related songs, download albums direct to your Fire phone, or add them to your Wish List to purchase later on. With Firefly-enabled apps like iHeartRadio and StubHub, you can create radio stations based on an identified artist, or even find tickets for their next show.

Over 70 million products

Recognize household items, books, DVDs, CDs, video games, and more. Access product details, add items to your Wish List, or order on Amazon straight from your Fire phone.

Are you a developer? The Firefly SDK is now available. Learn more