Скачать или смотреть Why Traffic Safety Campaigns Fail...and What Actually Works

“Drive safe” isn’t a strategy — it’s a slogan that makes people feel like something’s being done. But slogans don’t stop crashes or save lives.

Every year, states spend hundreds of millions of dollars on road safety ads. Studies show these awareness campaigns don’t change behavior — people already know speeding and distraction kill, but they keep doing it.

What actually saves lives?
🚸 Better road design
🚔 Real enforcement and accountability
⚙️ Technology and policy that prioritize people over speed

At The White Line, we’re done with performative “awareness.” We’re humanizing the statistics — telling victims’ stories, demanding system-level change, and building data tools to hold decision-makers accountable.

💬 Tell us in the comments: What’s the most ridiculous or ineffective road safety campaign you’ve seen?

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