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📲 Digital Marketing for Retail | Skills4Retail Training Module

Every click, every scroll, every search, today’s retail customers are already online.

The question is: are you there with them?

The Digital Marketing module from the Skills4Retail curriculum, co-funded by the European Union, is designed for newcomers to retail and frontline staff who want to build practical, real-world digital marketing skills that support everyday retail work.

In this immersive training module, you’ll explore the key digital marketing concepts shaping modern retail, including:
✔️ Social media marketing – understanding platforms and choosing the right ones for your audience
✔️ Content marketing – creating engaging content that builds customer relationships
✔️ Email marketing – setting up simple, effective campaigns to reach customers directly
✔️ Search engines & SEO basics – how customers find your business online
✔️ Marketing evaluation – measuring what’s working and improving results

This is more than theory. Learners take part in:
Real retail case studies from well-known brands
Hands-on group activities and practical tasks
Designing digital content and campaigns
Interactive quizzes to track progress
You’ll also gain access to expert-developed training materials created by industry and education specialists from across Europe.

Digital know-how is now essential in retail, whether you’re working on the shop floor, supporting online customers, or promoting your store. Building these skills helps you engage customers, support your team, and develop your retail career in a fast-moving digital world.

👉 Take the next step. Build your confidence. Grow your digital skills.
Learn more about the Digital Marketing module at SkillsForRetail.eu

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