Скачать или смотреть Better protein for pets, better future for us | Rich Kelleman | TEDxKC

NOTE FROM TED: This talk represents the speaker's personal approach to precision fermentation and pet nutrition, which remains an ongoing field of study. For more context, see the links in the description below.

Food tech founder and CEO Rich Kelleman discusses the potential of a new application of precision fermentation to deliver a more sustainable, humane, and nutritious pet food future. Drawing from successful approaches to create rennet (cheese enzymes), vanilla and vitamin B 12 through similar mechanics, it’s now possible to “brew” animal proteins like chicken, beef and fish instead of harvesting them on farm and field. But, as he shares in this talk, a pre-requisite for expanding our pet’s pallets isn’t just technical- it’s warming the world up to embrace a new class of protein.

Additional context:

Historical view of precision fermentation outlines the functional, scale-up and regulatory challenges attached to commercializing similar ingredients: https://gfi.org/wp-content/uploads/20....

Review of limitations and opportunities in microbial metabolic engineering: https://www.nature.com/articles/s4157...

New food technologies are emerging that allow us to "brew" animal proteins like chicken, beef, and fish instead of harvesting them on farm and field. This new craft and application of precision fermentation promises a more sustainable, humane, and nutritious food future.

Rich Kelleman is the Founder and CEO of Bond Pet Foods, a Boulder, Colorado-based startup that's working with precision fermentation to make meat proteins like chicken, turkey and fish without the animal for the pet food industry.

Before diving into the world of pets and food tech, Rich was a VP and director at some of the world's most respected advertising agencies, including Crispin, Porter + Bogusky, FCB, and Fallon McElligott, where he led brand strategy for Burger King, P&G, Kellogg's, and Coca-Cola, among others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx