Скачать или смотреть KEY Strategies for Ad Success After Andromeda Update

The Andromeda update has created a level playing field, and to win, you need a solid facebook ads strategy. It's about how quickly you adapt and implement effective marketing strategies, especially in digital marketing. This video offers insights that go beyond the basics, explaining facebook ads explained and how to thrive in the new meta andromeda landscape.

00:00 - Introduction: Why Andromeda is a game-changer
00:18 - What other marketers aren’t telling you
00:36 - Tools and strategies for success
00:39 - Creative is now your targeting
01:00 - How to structure your creative (80% new, 20% variations)
01:22 - Calling out your audience in creative
01:39 - The end of traditional audience stacks
02:07 - Why creative matters more than ever
02:20 - Step 1: Creative as targeting
02:23 - Step 2: Campaign objectives (Facebook Blueprint)
02:32 - Targeting different parts of the funnel
02:47 - Structuring campaigns for reach, engagement, and purchase
03:10 - Segmenting campaigns by creative type
03:17 - Campaign organization: images vs. videos
03:32 - Retargeting and campaign sequencing
04:12 - Optimizing for engagement and excluding previous contacts
04:38 - How Andromeda handles prospecting and retargeting
05:12 - Attribution paths and campaign optimization challenges
05:34 - The importance of campaign objectives
07:21 - Broad targeting strategies and lookalike audiences
07:51 - Why broad targeting works best for top of funnel
07:52 - The power of estimated action rate and CPMs
08:15 - Building brand awareness with creative
08:31 - Final thoughts and key takeaways