Скачать или смотреть How to Combine the Power of Owned Media with Owning Your Referral Pipeline

In this episode of the Can I Borrow Your Car podcast, host Mike Garrison explores the powerful intersection between owned media (content you control) and his proactive referral methodology. Drawing inspiration from marketing thought leaders like Mark Schaeffer, Jeannie Dietrich, and Marcus Sheridan, Mike explains how integrating these two strategies can reduce friction in the sales process, create predictable growth, and compound trust over time.

Mike shares how owned media, blogs, newsletters, videos, podcasts, lets you control your message, timing, and delivery, while referrals, when done right, act as evergreen relationships that multiply over generations. He lays out the difference between macro and micro referral strategies, how to identify ideal clients through trusted partners, and why deep relationship-building beats reactive marketing every time.

The big takeaway? It’s not AI vs. human connection,it’s AI plus human connection. Not content vs. relationships, but content fueling relationships. By combining strong, credibility-rich owned media with intentional referral systems, businesses can create scalable growth while staying deeply human in a tech-driven world.

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