McPhails: from $900k to $20,000,000 in furniture sales within 3 years | Australian Business Podcast

This is the story of McPhails Furniture, in Wangaratta, a regional town 3 hours north of Melbourne. Under the management of Taylor McPhail, McPhails Furniture went from being on the brink of closure before Covid-19 hit, to generating $22 million of annual sales and building a near $10 million property portfolio. 

Taylor McPhail recently joined Owen Rask, host of The Australian Business Podcast and founder of Rask, to share all of the stories, lessons and methods he used to reinvigorate the brand, its store, Facebook sales, delivery network -- and surf the enormous wave of e-commerce caused by Covid. 

SHOW notes: https://www.raskmedia.com.au/2023/03/...

Talking points with Taylor McPhail

The story behind McPhails Furniture, one of the most popular furniture companies in Australia
The story behind the McPhails family business and how it reinvented itself more than 40 years after being founded
How McPhails went from the brink to $22 million in furniture sales... in 24 months

How a regional business can offer a $59 delivery fee, to customers 1,500 km away

What Taylor has learned from hyper-scale in a furniture business
Taylor's marketing and growth hacks
How Taylor used his company's cash flow and payment terms (and loans!) to build a $10 million property portfolio

Why it's crucial to have everything just right, all the time