Marketing, Key for building trust in Community by Balaji BH, General Manager, Acme Consulting.

Acme Consulting's Online Seminar Videos on everything you need to know before taking the very important step of setting up your hospital or explaining your existing one, converting an existing building structure. More Info: https://www.acmehospitalprojects.com/

Building Trust in the Community by Balaji BH, General Manager, ACME Hospital Projects.

i) Understanding the Needs of the Community - To begin conceiving the Project
1. Identify your Hospital's Catchment Area
2. Determine what the people there need (Pre-Project Feasibility Study will help)
3. See how these needs match your skills, interests, and capabilities
4. Develop your Project Outline – Schedule of Services

ii) Studying the Competition
1. The other Hospitals in the catchment area offering your selected Specialties
2. Their Strengths and Weaknesses
1. Quality of the Doctors, their skills, capabilities
2. Infrastructure and Facilities
3. Ambience, Patient Management Systems
3. And refining your Project Plan accordingly.

iii) Building the Infrastructure
1. Making it Patient Friendly
2. Creating the Ambience
3. Having the right people
4. Providing the needed amenities
5. Managing the Appointment Process
6. Parking Assistance

iv) Building the Hospital Brand
1. Selecting the:
Name
Logo
Color scheme etc.
2. Developing a rapport with the Community through
Camps, Newsletters, Social Media
3. Interacting with Doctors of the area
& Meetings with Lab and Clinic Owners

v)  On deciding the name for the Hospital
1. Can be a mirror to the location of the hospital
2. Can show what is the specialization of the hospital
3. Based on the name of the founder
4. Needs to simple and easy to retain

vi) Setting up Systems for Constant Engagement - With Patients, Doctors, and Community

vii) Digital Marketing for Hospitals and Healthcare branding.

viii) Patient Satisfaction: Achieving Patient satisfaction needs to be a top priority for health care facilities.

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