Скачать или смотреть FOOD BEHAVIOR AND THE BRAIN

BRAIN AND BEHAVIOR #8: FOOD BEHAVIOR AND THE BRAIN- The Brain influences Food Behaviors through two different pathways. The Hedonic or “Pleasure” Pathway involves the Reward Center and cravings for High Fat/High Sugar foods promoted by advertisements using psychological motivators and reinforced by the taste of high fat/high sugar foods. Even just seeing an image of favorite foods has been shown in brain imaging studies to activate the Reward Center in the brain promoting overeating and food addiction.The Biological Pathway controlling Food Behavior works to increase food intake in response to hunger signals and the defense against starvation. Once there is adequate food intake, there is no mechanism to fight increased body fat. To reduce body fat when there is overweight and obesity, Calorie intake must be reduced and Calorie Expenditure increased. Protein-Rich Shakes by controlling hunger help reduce daily Calorie intake while daily exercise increases Calorie Expenditure. Next time I am starting a new series on Proteins and the Brain to discuss how Protein helps to control food intake!! -So stay tuned!!!

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