Скачать или смотреть The Erotics of Branding: Creating Desire in Relationships' | Pearlfisher

The parities of human relationships with our modern expectations of brands are sharply parallel, yet in an era of experience, a sea of brand promiscuity and the age of online dating, finding security in either has never been more of a challenge. At Cannes Lions 2016, two leading experts in their field – Jonathan Ford, Founding Creative Partner at Pearlfisher, and Esther Perel, Fortune 100 Luminary and renowned global voice on relationships – will engage in a powerful dialogue to showcase a whole new understanding of desire in relationships and its impact on the future of branding.

For anyone charged with developing meaningful relationships with fickle consumers, the talk will provide a unique dual perspective on how brands can create, sustain and increase desire to establish lasting relevance.

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