Скачать или смотреть How to Build a Buyer Persona: 5 Areas to Focus On When Building Buyer Personas

HOW TO BUILD A BUYER PERSONA // In this video, you'll learn how to build buyer personas in a way that actually drives value for your business.

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We covered a LOT in this episode but here are some of the highlights:
✅ Five Key Areas to Focus On
✅ The Secret of "Making It Real"
✅ Questions for Service Providers
✅ Questions for B2C Products
✅ Being All Things to All People
✅ Types of #MarketSegmentation
✅ Before & After States
✅ Knowing Where to Find New Customers

This video is brought to you by Tyler Kelley, Chief Strategist at @SLAM! Agency. It is part of our weekly #WeAreSLAM Show podcast which exists to help marketing professionals and small business owners grow their companies in a more effective way. You can find this show on IGTV, Facebook and on all podcast networks.

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When done correctly, #BuyerPersonas help you understand your clients (and potential clients) better. This will make it simpler for you to produce content, campaigns and products/services to meet the specific challenges, behaviors, and worries of your target audience.

In this episode, we’re breaking down the 5 areas that you really need to consider when building your buyer personas to set yourself up for success.

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