Скачать или смотреть Build This and You’ll Fail: The Smart Spoon Startup Story - Colleen Spiegel

What happens when brilliant engineering meets the wrong problem?

In this video, I share the story of Sam—a highly skilled mechanical engineer and robotics expert—who built a technically impressive smart spoon packed with sensors, data analytics, and a companion app designed to help people eat healthier.

There was just one issue: no one wanted it.

This story takes a powerful turn when Sam stops making assumptions and starts talking directly to real users. By asking better questions, he uncovers a real, unmet need—older adults with arthritis struggling to use traditional utensils.

The result?
A complete pivot.
Less tech. More impact.

This video is a must-watch for:
Entrepreneurs and startup founders
Engineers building new products
Innovators working on SBIR/STTR or R&D projects
Anyone learning why customer discovery matters more than clever tech

👉 The key lesson: Innovation isn’t about what you can build—it’s about what people actually need.

If you’re building a product, writing a grant proposal, or developing new technology, this story could save you years of wasted effort.

Subscribe for more insights on innovation, startups, R&D strategy, and turning ideas into fundable, market-ready solutions.

Want to find Semscio elsewhere?
Facebook:   / semscio  
LinkedIn:   / semscio  
Instagram:   / semscio  
Youtube:    / @semscio  

Get "The Startup's Guide to a Winning Commercialization Plan" on Amazon:
https://lnkd.in/eWSjzF56