Скачать или смотреть Google Ads for Car Dealers - Best Tips & Common Mistakes

In this video, David discusses the use of Google Ads for car dealerships and provide tips on setting up effective campaigns. David explains when it makes sense to use Vehicle Listing Ads (VLAs) versus regular search ads and highlight the importance of using both for maximum impact.

David also addresses common mistakes and misconceptions, such as the need for proper campaign structure and budget allocation.

Throughout the video, examples and screenshots are shared to illustrate key points. Watch this video to optimize your Google Ads strategy and drive more traffic to your dealership.

00:00 Introduction
00:42 Setting up Google Ads for car dealers
01:56 The importance of using both VLAs and regular search ads
03:04 Evaluating performance and metrics
08:24 Analyzing campaign structure and keywords
09:37 Budget allocation for different car models
12:16 Common mistakes and misconceptions
13:36 Segmenting campaigns for better results
14:38 Understanding match types
17:36 Optimizing location targeting
19:47 Prioritizing reviews, posts, and inventory
23:54 Branding and competitor campaigns
26:30 Average CPCs and performance metrics

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