Скачать или смотреть Scaling Ads Is Where Brands Lose Everything… Here’s the Safe Way to Do It 👀📈

Ryan explains that “scale” is the most dangerous phase in paid ads — because aggressive scaling turns profitable campaigns into gambling fast. He references Andromeda’s guidelines: once you have 3+ winning creatives with ROAS above 2.5 (not 5 — often 2.5 is break-even), and you’re hitting 50+ conversions/week, Andromeda recommends duplicating ad sets and increasing budgets by 20% daily.
Ryan strongly disagrees. His rule: 10% increases every 3–4 days. Same with geo expansion — Andromeda says ramp 50% in three days, but Ryan calls it too aggressive unless it’s a short promo window like Black Friday or a holiday sale. For promos, isolate a campaign, duplicate winners, and push hard for a few days with email support. Outside of that? If you scale too fast, you’re basically gambling.
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