Kajabi vs. Samcart [Online Course Platform Comparison]

Deciding between Kajabi vs. Samcart? Find out whether Kajabi or #Samcart is the best platform to help you sell online courses and build a thriving business.

0:00 Introduction
0:43 Online Courses
2:00 Payment Processing
2:48 Marketing
4:07 Web Presence
5:39 Integrations
6:54 Support
7:32 Pricing
8:19 Conclusion

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Kajabi started as an online course platform. We offer an all in one tool to help people start and grow businesses to monetize their knowledge.

Samcart started as a bolt-on shopping cart feature that allows you to use your existing website or produce a one-page website with their tools to sell physical or digital goods. In June 2021 they expanded into the knowledge commerce industry by offering Samcart courses.

In both, you can create courses with videos, audio files, and downloadable files, and create quizzes. Kajabi includes Wistia video hosting in the membership cost and you can upload videos in the Kajabi app.

Both Kajabi and Samcart provide a payment processing tool with coupon functionality. Neither Kajabi nor Samcart take a percentage of your sales. Both Samcart and Kajabi allow for Stripe and PayPal payment processing. Kajabi has lots of other features tie in with checkout, and we include helpful automations. Since Samcart started primarily as a shopping cart and added online courses later, naturally has some helpful checkout-related features.

Kajabi vs. Samcart Marketing

Samcart doesn’t offer much email marketing functionality. You can send transactional emails, like the order receipt, refund notifications, subscription charge receipts, and subscription reminders. To do true email marketing with Samcart, you’ll need to integrate a third-party email service. Sometimes the cost of the email marketing tool alone is more than Kajabi.

Kajabi has email marketing in the platform. Kajabi also provides you with beautiful email marketing templates, an intuitive visual editor, automated sales and marketing pipelines, and subject line validation to help your emails succeed.

Kajabi provides you with a full website, which includes all of the site elements you would expect - a home page, navigation menu, storefront, blog, forms, and more. It provides a great user experience for visitors at every stage of the customer journey, whether it’s their first time on your site or if they are a paying customer. We provide templates that are designed with top industries in mind.

Samcart provides customers with a landing page style sales page that allows people to purchase the course. The Samcart one page funnel might get the job done in terms of selling your course. But, it can provide a disjointed user experience.

If you don’t yet have a website, and build your course on Samcart, the course sales landing page is designed to push people to just buy the course. If your page visitors are not ready to buy, but instead trying to learn more about you or your business and have no other page to navigate to, they might decide not to purchase.

When building your online business, you have to decide if you want to go the route of stringing together multiple tools or running your business on an all-in-one platform.

Both Kajabi and Samcart offer integrations, but you’ll probably need them on Samcart. Samcart offers third-party integrations with other providers. Building a business around Samcart and third-party integrations could end up requiring a bigger financial investment than the cost of an all-in-one tool. Kajabi gives you the entire tech stack that you’ll need to build a knowledge business. You never need to buy another app. But, just in case you already have another tool you love, Kajabi does integrate with other software tools too.

Both Kajabi and Samcart offer a self-serve knowledge base. Samcart offers email support. The higher priced package comes with priority support. Kajabi has 24/7 live chat available on our Growth and Pro plans, Kajabi University, and we offer an add-on plan called Access that gets you calls with a Customer Success Manager.

Kajabi offers plans ranging from $149 to $399 per month and a 20% discount for paying annually. Kajabi also offers more than just online courses - you can host a membership community, coaching program, and podcast. Samcart pricing is less, but it is missing many of the features that Kajabi has.

Is Kajabi a Samcart alternative? Kajabi gives you complete access to all of the knowledge commerce tools you need in one place. That makes Kajabi the clear winner in a head-to-head Kajabi vs Samcart comparison. Although our Samcart review shows that you can enhance its functionality with add-ons, only Kajabi is a true all-in-one tool.