Скачать или смотреть Why Scale Won't Save Your Bad Business Model | VMG Partners

In this episode, we sat down with Wayne Wu, General Partner at VMG Partners, one of the most respected private equity firms in the consumer brand space. With a portfolio that includes KIND, Justin's, Drunk Elephant, and more, VMG has helped scale some of the most iconic consumer brands in the world.
In this deep dive, Wayne breaks down the three critical mistakes that kill consumer brand profitability: the dangerous myth that scale will magically fix poor gross margins (spoiler: it won't 9 times out of 10), the trap of "over-marketing" instead of building organic demand through strategic, focused campaigns, and the costly misconception that building a great team means hiring lots of people rather than finding a few exceptional "player-coaches" who can execute at the highest level.
Whether you're a founder bootstrapping your first brand, a seasoned operator looking to optimize profitability, or an investor trying to spot the winners from the losers, Wayne's insights offer a masterclass in capital-efficient brand building that cuts through the noise of growth-at-all-costs mentality.
This is essential viewing for anyone serious about understanding what separates the brands that achieve sustainable profitability from those that burn through cash chasing vanity metrics.