Скачать или смотреть Mastering Product Strategy: The 5 Levels of Customer Value (A Complete Guide)

Have you ever wondered why some products become icons like the Steinway piano, while others get lost in a crowded market? The answer isn't luck; it's a powerful, multi-layered product strategy. In this video, we peel back those layers to give you a complete framework for building a competitive, unforgettable product.

This Deep Dive is a masterclass in product strategy and market positioning. We'll break down the powerful "Customer Value Hierarchy" model, exploring all five levels of a product—from the Core Benefit to the Potential Product. You'll then learn the 5 key strategies for Product Differentiation to make your brand stand out, and discover how to strategically expand your market reach using Product Line Stretching techniques, just like Mercedes and Toyota's Lexus.

⏰ Timestamps:
00:00 - Intro: The Secret of Iconic Products
01:00 - Layer 1: Defining Your Core (The 5 Levels of Product Value)
01:14 - Level 1: The Core Benefit
01:28 - Level 2: The Basic Product
01:44 - Level 3: The Expected Product
02:02 - Level 4: The Augmented Product (Where You Win)
02:19 - Level 5: The Potential Product
02:36 - Layer 2: Finding Your Edge (5 Key Differentiation Strategies)
03:35 - Layer 3: Expanding Your Reach (Product Line & Mix Strategy)
04:46 - Case Study: How a Small Business 3X'd Its Sales With This Strategy
05:53 - Your Key Takeaways & Final Thoughts

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