2022 Trends: Predictions from e-commerce industry experts | WorldFirst

Описание к видео 2022 Trends: Predictions from e-commerce industry experts | WorldFirst

The COVID-19 pandemic has touched every area of running a business in the last two years and changed the face of eCommerce for ever. So, what will the following 12 months bring? Regional Director of Ant Group, John O'Loghlen, is joined by a panel of eCommerce experts to look back at the last 12 months of shopping trends, consumer behaviours and the general retail landscape. They will also discuss what tech and product developments have occurred to help SMEs nail their business strategy in 2022.

Panellists:
• Serene Albermani (DHL)
• Tristan Miller (Shopify)
• James Dihardjo (MerchantSpring)
• Scott Ni (Alibaba.com)

Chapters:
00:00 Introduction
2:11 Logistics
4:44 The acceleration to online
12:40 eCommerce analytics
16:29 The scale of sales from China
21:23 A trend towards immediacy?
26:24 Livestreaming and KOLs
32:20 Offline vs online
38:59 Selling into and sourcing from China
41:55 Challenges in 2022
49:45 Innovations and developments

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