What You Need to Know About Social Media ROI | The Partners Podcast with Patrick Szydlik

Discover the journey from a real estate social media startup to a full-service marketing and technology powerhouse with Patrick Szydlik, co-founder of Hephaestus Innovation. Get insider insights on simplifying your brand, committing to content creation, and building a strong social media presence. Patrick shares his wisdom on the ROI of social media marketing and the challenges of hiring in-house marketing personnel. Learn how to overcome these hurdles and why adding social media management services could be a game-changer for real estate media companies.

Don't miss this episode packed with actionable advice and inspiring stories from Patrick on the mindset shifts required for entrepreneurial growth and the power of patience, passion, and documenting your journey.

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Timestamp:
0:00 Intro
01:12 Simplicity in Branding
14:55 Commitment and Engagement in Social Media Marketing
17:10 The Role of Social Profiles in Branding
17:56 ROI of Social Media Marketing
23:14 Cautionary Lessons for Hiring In-House Marketing Personnel
29:31 Adding Social Media Management as a Service for Real Estate Media Companies
30:16 Challenges in Hiring Social Media Personnel
31:10 The Multiple Roles in Social Media Management
36:16 The Importance of Retention and Partnering with Acre Partner
41:10 The Role of Patience and Passion in Entrepreneurship
47:42 The Value of Documenting the Journey
51:39 Mindset Shifts for Entrepreneurial Success

Connect with the host, Brendan Hsu: https://linqapp.com/brendan_hsu
Connect with the guest, Patrick Szydlik:   / the.pat.s  
Check out Hephaestus Innovation: https://realestatepat.pro/

To all Real Estate Media Agency Owners: If you want to become part of this community, you can do so HERE: https://www.acrepartner.com/.

If you’re not an agency owner but enjoy the podcast, check us out on these platforms for even more content:
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