Google Ads for Ceramic Coatings - Struggling to Convert

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(Google Partner Company)



*0:00 - 0:06*
Introduction by Ali: Credentials and professional background as a certified advertising professional and owner of a Google Partner company.

*0:07 - 0:51*
Background of the problem:
Viewer asks for help with Google Ads for their ceramic coating business.
Small daily budget ($50) with a 10-mile radius targeting.
Issues with landing page effectiveness and lead quality.

*0:52 - 1:22*
Initial advice:
Importance of linking Google Business Profile for local targeting and Google Maps visibility.
Targeting keywords like “ceramic coatings near me.”

*1:23 - 2:04*
Critique of bidding strategy:
Switching from “Maximize Conversions” to “Maximize Clicks” due to insufficient data on conversions.
Installing conversion tracking to monitor performance.

*2:05 - 2:58*
Campaign settings adjustments:
Remove search partners.
Optimize location settings to “presence” instead of “presence or interest.”
Verify and adjust targeted language settings.

*2:59 - 3:54*
Search terms and ad assets:
Analyze search terms for relevancy and optimize accordingly.
Importance of ad assets/extensions for trust and engagement (e.g., price, location, and call extensions).

*3:55 - 5:16*
Landing page review:
Feedback on landing page design: Avoid blank spaces, add counters, highlight unique selling points (USPs), and make the content more engaging.
Emphasize phone number visibility and include a call-to-action (CTA) for immediate engagement.

*5:17 - 6:22*
Additional recommendations:
Use call campaigns to display phone numbers prominently on ads.
Benefits of Google Map ads for local businesses.

*6:23 - 7:00*
Conclusion:
Recap of suggestions and offer for professional services like Google Ads audits, campaign setups, and landing page development.
Closing remarks with a call to action to check the video description for hiring links.