The J Dilla Effect: Breaking Barriers Through Beats | SXSW 2023

James Yancey, aka “J Dilla,” is one of the greatest all-time hip-hop producers, a musical genius and visionary that inspired artists like A Tribe Called Quest, Pharrell Williams, Erykah Badu, and many others. Dilla made ultimate sacrifices to build opportunities for young, diverse creators to continue breaking down societal and cultural barriers.

Curated by Save The Music, collaborators of the J Dilla Music Tech Grant, and “Ma Dukes,” J Dilla’s mother, with surprise artists, will share personal stories of Dilla’s life and how his work changed hip-hop culture. This conversation will also explore how to carry on his legacy by investing in culturally rich communities to provide equitable resources for young creators to achieve economic stability and success through music and technology.

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