E5 | Justin Waxman | The Heart of Cacao: Sacred Legacies & Current Realities

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"She’s a very gentle spirit, the spirit of cacao. She is loving, and she is potent and powerful at the same time. The lessons that she brings us are of love."

— Justin Waxman


In this illuminating episode, we explore the origins, history, and cultural significance of cacao, from its ancient roots as ‘food of the gods’ in Central America to its modern-day status as both a revered superfood and an over-exploited commodity. From Justin, we learn about the Mayans’ relationship with cacao, the impact of European colonisation on the sacred fruit, and the complex realities of the contemporary chocolate industry, including the painfully pressing issue of child slavery. We also discuss topics such as the importance of direct trade, the medicinal properties of cacao, and the empowering potential of supporting cacao farmers. Justin shares his personal journey and connection with cacao, shedding light on its transformative power as both a physical and spiritual nutrient. Tune in for a thought-provoking discussion that will deepen your appreciation for the journey behind every chocolatey treat and the urgent need for transparency and ethical practices in the global industry.


Find Thematic Show Notes Below


Connect with Justin:

Justin’s Instagram -   / chocolatefunguy  


The True History of Chocolate book as mentioned in the episode - https://www.amazon.com/True-History-C...


Connect with WHR:

WHR Website - https://www.coyoteicounsel.earth/wild...

WHR Instagram -   / wild.heart.revival  

WHR/Coyotei Newsletter - https://www.coyoteicounsel.earth/connect

Coyotei Counsel Instagram -   / coyotei.counsel  

Email - [email protected]

Tei's Instagram -   / tei.taiyari  



Thematic Show Notes

Origins and Mythology of Cacao:

Delve into the ancient roots of cacao as a revered and sacred plant in Central American mythology.

Explore the historical and cultural significance of cacao as the "food of the gods" among indigenous peoples.


Historical Use and Preparation:

Learn about the Olmecs as the first people to use cacao and the Mayan rituals surrounding its consumption.

Discover some of the practices of the Mayans and their meticulous preparation of cacao.


Encounters with European Colonization:

Investigate the impact of the Spanish conquest on cacao and its integration into Europe and Africa.

Discover the rich beauty of the "flowery wars" of the Mayans.


Modern Chocolate Industry:

Follow the development of modern, processed cocoa and the rise of multinational corporations in the chocolate industry.

Learn about the harsh realities of child slavery in Western African cacao farming and the challenges of accountability.


Empowering Cacao Farmers:

Explore solutions to transparency issues in the chocolate industry, including the importance of direct trade and fair compensation for farmers.

Highlight the gritty realities of being a cacao farmer and the need to dignify their labour.

Gain insight into the importance of connecting with the story behind chocolate and advocating for ethical practices in the industry.


Medicinal Properties and Spiritual Significance:

Dive into the incredible medicinal properties of cacao as a superfood rich in antioxidants and essential minerals.

Reflect on cacao's spiritual significance as a heart-opener and its transformative power on an emotional level.


Justin's Journey with Cacao:

Hear from Justin about his personal relationship with cacao and how it opened his heart and emotional body.