Скачать или смотреть AI Search Is Changing Dealer Marketing: Google’s AI Ads Now, ChatGPT Next

Google is already placing ads inside AI Overviews. That means you don’t “buy AI ads” as a new product — you earn those placements by running a well-managed, well-structured Google Ads account and sending Google clean, consistent signals across your ads, landing pages, and offers.

In this video, I break down what’s live right now on Google, what’s coming next with ChatGPT, and the practical dealer moves that matter: tightening offer clarity, strengthening your key page types, improving structured data, and measuring success beyond clicks as AI absorbs more of the customer journey.

If you’re a dealer or OEM program leader, this is the mindset shift: the new advantage isn’t just bidding higher — it’s being the easiest source for AI to trust.

Chapters:
0:00 The shift: from clicks to recommendations
2:00 Google AI Overviews ads: what’s live now
6:00 What changes for dealers (offers, inventory, service)
9:30 What we’re already doing + what we’ll research next
12:00 Action steps you can implement now