The Importance of Stakeholder Engagement in Sustainability | Yale SOM

Stakeholder engagement is a fundamental principle of sustainability. A business must be able to communicate with its external stakeholders in order to stay relevant, and to better meet the needs of its customers.

In this video, Todd Cort, Program Convenor in the Corporate Sustainability Management: Risk, Profit, and Purpose online program from the Yale School of Management Executive Education, explains how this relationship supports sustainability.

Some of the biggest opportunities and risks facing businesses today lie in the world of sustainability. Many of these will emerge from the needs of stakeholders, and businesses able to listen to these needs will be best placed to respond. This video highlights four principles of effective engagement: inclusivity, materiality, responsiveness and impact.

This online program will help you uncover the possibilities for sustainable practice in your business and what it means for your bottom line. You’ll also gain valuable tools and frameworks for creating a purpose-led strategy that offers you a competitive edge.

Six weeks, entirely online.

View course:
https://www.getsmarter.com/products/y...

Learn more on business sustainability with Yale SOM Executive Education:
https://online-shortcourses.som.yale....

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