Скачать или смотреть Rimmel London FOOH

What better way to launch a bold new mascara than by taking over one of London’s most iconic landmarks?

To spotlight Thrill Seeker Mascara, Rimmel London partnered with Tommy to create a high-impact FOOH (Fake Out-of-Home) moment — turning Tower Bridge into a jaw-dropping digital stage for beauty.

Blending CGI craft, cultural relevance, and scroll-stopping visual storytelling, this campaign was designed to drive buzz, build brand heat, and make Thrill Seeker unmissable on social.

A perfect storm of beauty marketing, digital innovation, and OOH-style spectacle — built for views, shares, and serious brand love.

🔸 FOOH campaign execution
🔸 CGI content strategy
🔸 Social-first brand activation
🔸 Beauty launch moment
🔸 Heroing bold product benefits in bold ways

Watch the video to see how we brought Thrill Seeker Mascara to life with a twist on traditional beauty advertising — and made London stop scrolling.

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