PhaseOne XF Camera System

At a recent media event, I was sitting with fellow content providers discussing the state of the industry. We all agreed that this had been an incredible year of camera releases and that just about every camera was delivering amazing quality. It was harder to find fault with any of the cameras, compared to what we were finding several years ago. Then, one of the group made a statement, and, while I may be paraphrasing somewhat, he made a point: “While most cameras are good these days, deliver great image quality, and are built well,” he said, “they all could take a lesson from Phase One.” He continued, “Phase One, without a doubt, has delivered, with the XF Camera, one of the finest-designed, and best thought-out camera systems available today. And, camera makers could take a few lessons on interface design and out-of-the-box thinking, like what Phase One did in designing the XF camera.”

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