Скачать или смотреть The Challenge of Popularizing Science | Joe Schwarcz

Storytelling is a great way to interest people in science, and few people know that like Joe Schwarcz. After all, there are fascinating stories galore, like why some people seed red over red food dyes, why Sherlock Holmes was interested in jellyfish, why King George III was plagued with purple urine, and why phrenology is a pseudoscience.

Join us on Thursday, February 19, at 7:00 p.m. ET for a Skeptical Inquirer Presents livestream with Joe Schwarcz of McGill University’s Office for Science and Society. A renowned science communicator and storyteller, Schwarcz can explain the links between the Pope, Lionel Messi, and yerba mate, Harry Potter and the mandrake root, and between "Bicycle Day" and the first use of LSD. He’ll discuss the challenges of popularizing science and explain why people are intrigued by accounts of how negative ions have positive effects, how memory supplements work, whether performance enhancing supplements really enhance performance, and more.