Скачать или смотреть Followers Don’t Pay You. Trust Does.

Being liked gets you followers.
Being trusted gets you paid.

There’s a big difference between someone who’s visible… and someone who’s in demand
A lot of experts online are building followings — but not businesses
They post consistently, they get engagement— but sales aren’t coming in


Here’s why:
You’re trying to be liked
Not trusted


Here’s a three step framework to build trust fast:
I call it The 3-Cs.
First, Competence. Prove you know what you're doing.
Second, Caring. Prove you care about helping people, not just their money. By understanding their problems before you pitch anything.
Certainty. Prove there's no risk for them.
Most entrepreneurs only focus on one of these. They show off their skills and experience.
But customers need all three to feel trust and buy.
That shift — from likes to trust — is what separates experts who are getting paid. And those who are not.