Скачать или смотреть 007: The Empathy-Driven Content Marketer for SaaS Companies with Praise Ojekudo

From studying microbiology to becoming a B2B SaaS Content Marketer, this is the career story of Praise Ojekudo (https://www.linkedin.com/in/praise-ojekudo...) .

-----
A new episode of the Marketing Over Wine podcast is released every Thursday! 

If you liked this episode, please subscribe and tap the notification bell to inform you when the next episode is published.

⌚ TIMESTAMPS
(00:00) - Introduction
(00:47) - Meet Praise Ojekudo (Nkem)
(02:01) - Switching from microbiology to content marketing
(05:52) - What courses did Praise take to switch to marketing?
(06:13) - What does being an empathy-driven marketer mean?
(10:19) - What exactly is content marketing for SaaS healthtech companies?
(14:43) - How to use content to drive more sales, build customer relationships, and increase domain authority?
(20:16) - Best mental health tips specially curated for marketers (work-life balance)
(28:37) - How to keep track of all creative ideas?
(31:00) - Real-life scenario showing the need for a content strategy
(33:14) - How to create a content strategy
(36:26) - Role of storytelling in a content strategy
(43:01) - Best ways to acquire new clients
(46:14) - The tools Praise uses day-to-day as part of her workflow
(47:55) - Successes and accomplishments along Praise Ojekudo’s career journey
(54:42) - Mistakes along her career journey and lessons learned
(59:02) - Favorite type of wine
(1:00:06) - If you could have a glass of wine with any marketing professional, past or present, who would it be and why?
(1:01:44) - Learn more about Praise Ojekudo (Nkem)

-----
Please email us at [email protected] (mailto:[email protected]) . We love hearing from you.
Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine)
⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine)  
Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing...)
Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/)

This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/) .

RESOURCES
Smarketers Hub (https://twitter.com/smarketershub)

All background music used is by various artists of Pixabay (https://pixabay.com/music/) .